I’ll never forget the time we received a “‘Haha sure” and “Whatever'” in response to our oh-so-carefully crafted and wonderful application received emails in our IT recruitment business, Vivid.
And looking back now? I’m not the least bit surprised.
I’d used all the cliches. “We were overwhelmed with applications” (aren’t we super popular?) “Read all about our brand and what we do” (over and over again). PS – you’re rejected.
I took the opportunity to dive headfirst into the candidate mindset and unearth a way to communicate ethically, honestly and responsibly during the hiring process.
But only the latest technology makes a difference when hiring. Right?
You’re a smaller business with a teeny advertising budget, no recruiter and a real chip on your shoulder about it. Isn’t it impossible to stand out in the job market against the big guys?
Put down your excuse pad, as I’m about to show how your humble ‘candidate responses’ are not only a game changer for your market growth, they’re a smaller business advantage. You’re not mandated to a corporate tone or system. Own it!
Candidates are not ‘resources’, they’re people. Sadly, they’ve come to expect little from all our communication. Wonderfully, this means you can shine.
Automated communication isn’t actually evil
We love it!
Use all the technology you can get your hands on to carry your voice, but make sure you use your voice (and probably your hands at one point).
We get thanked for being honest and respectful, even when we’ve given the bad news. The results from “Your application acknowledgement letter put a smile on my face with its openness and honesty”.
And they’ve brought new business and friends.
Use Your Voice is a collection of free, foundation building communication templates to raise the bar when hiring.
Grab a copy here and let us know if it works!
PS if the idea of setting this up is putting you in a state of overwhelm and you just plain don’t have time, why not checkout ‘Something Extra’ or ‘Screening Plus’ in our flexible recruitment options.
Founder | GlassyAnt